Lots of individuals and companies utilize Social Media. But what is the advantage of Social Media in your marketing mix?
So what’s so important? Nearly instant communication between you and your customers and prospects.
In traditional advertising you put out your message, but have no idea if your message is seen or valued. With Social Media your customers and prospects can provide nearly instant feedback on a variety of topics.
In fact, people who utilize twitter to communicate with a business expect a reply within 24 hours. So you not only get feedback quickly, the customer expects you to reply just as quickly.
Social Media allows you to have a dialog with your customers, which allows you to adjust to their needs and ideas in a timely manner. There are hundreds of different Social Media platforms out there, such as Facebook, LinkedIn, Instagram, Twitter, Bebo, Friendster, Hi5, Habbo, NING, Xing, Renren, Google+, Snapchat, Tumblr, Pinterest, YouTube, and more.
Not all of these are right for every business. You need to check out the Pros and Cons of each to decide what is the best way of communicating with your target audience.
Once you’ve done that, then utilize them and keep track of customer input, if you don’t respond quickly you will lose their support.
Don’t jump in with half a dozen social media platforms all at once, start with just one or two and grow from there. When you do utilize a Social Media platform be sure to let your customers know so that they can follow you and interact with you. Be sure that your social media matches the look and feel of your web site and other corporate media.
Welcome to the fascinating world of Social Media!