Many people are all “atwitter” about the social media Twitter. But not me. Not at least for business communication.
President Trump is obviously a fan of Twitter since it uses it on a daily basis to communicate his thoughts and perspective. But when it comes to communicating with customers or prospects there is a problem.
The problem being that if they send you a tweet, they expect a response in a matter of two or three minutes. For a business to be effective on Twitter you need to have a person dedicated to Twitter full time. Eight hours a day, every day. That’s expensive and time consuming, which is why I don’t recommend Twitter. There are lots of other ways to keep in touch with customers and prospects that are better than Twitter.