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January:
The article on page 3 of my newsletter talked about 3D television coming to ESPN this year and Discovery next year.
Now take this one step further and think of the 3D advertising possibilities.
For any of the business that utilize the giving of cash in their commercials; lots of businesses could utilize the impact of 3D in their advertising.
- Think of the impact of a loan company extending a hand filled with money coming out of the screen towards the viewer.
- An exterminator could have roaches headed into the living room, what an impact that would have!
- Or how about someone delivering a pizza right into your open arms.
Advertisers would be limited only by their imagination. I can harldy wait to see what the creative minds in advertising come up with.
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For December I'm giving you an interesting safety suggestion for your consideration and use.
Tell your spouse, your children, your neighbors, your parents, your Dr's office, the check-out girl at the market, everyone you run across. Put your car keys beside your bed at night.
If you hear a noise outside your home or someone trying to get in your house, just press the panic button for your car. The alarm will be set off, and the horn will continue to sound until either you turn it off or the car battery dies.
This tip came from a neighborhood watch coordinator. Next time you come home for the night and you start to put your keys away, think of this: It's a security alarm system that you probably already have and requires no installation.
Test it. It will go off from most everywhere inside your house and will keep honking until your battery runs down or until you reset it with the button on the key fob chain. It works if you park in your driveway or garage.
If your car alarm goes off when someone is trying to break into your house, odds are the burglar/rapist won't stick around. After a few seconds all the neighbors will be looking out their windows to see who is out there and sure enough the criminal won't want that. And remember to carry your keys while walking to your car in a parking lot. The alarm can work the same way there.
This is something that should really be shared with everyone.
Maybe it could save a life or a sexual abuse crime.
It would also be useful for any emergency, such as a heart attack, where you can't reach a phone. My Mom has suggested to my Dad that he carry his car keys with him in case he falls outside and she doesn't hear him. He can activate the car alarm and then she'll know there's a problem.
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This month you're getting the "Achievers Focusing System" by Jack Canfield, author of "The Success Principles", a top-rated motivational book that I recommend to everyone.
This month I'm giving you a small, (seven page), PDF file to help make your next trade show more effective, and thus more profitable.
Hopefully, you will be able to click on the above link and download the file. When you try, please e-mail me, (brock@bhenderson.com) and let me know if you had success in the download or not.
Brock